Business Problem-Solving and Strategy

3Reviewing and Selecting Options 2: Feasibility

The Main Points in Reviewing the Feasibility

Let's look at the main points to review feasibility next. As with reviewing rationality, we'll review the possible outcome of each option.

As mentioned before, feasibility is asking whether or not it “can be done” and if it is suitable with the current capability of your company.

Sometimes, a drastic decision is needed for a company to grow. However, you need a “suitable” strategy to support it. Of course, some strategies exceed the company's capability, such as Softbank's case when they acquired Sprint Nextel. Bold decisions might yield significant opportunities. Softbank is certainly a company that grew into what it is today by taking seemingly reckless strategies at the time.

But not all companies can take extreme measures like that. Playing it too safe might not be good, but it's necessary to know your limit. Even when you decide on a reckless option, you must be aware of the fact that it exceeds your capabilities, and that this is a deliberate choice made for potentially drastic growth. This is why feasibility evaluation is essential.

Feasibility evaluation not only lets you assess whether or not you “can do it,” but also gives you an idea of what “conviction” you'll need to push ...