Strategy, value chains, business initiatives, and competitive advantage
Abstract
This chapter discusses how organization executives control the direction of organizations and how value chains and other business processes relate to strategies, business initiatives, organization goals, and efforts to achieve competitive advantage.
Keywords
Balanced Scorecard; Business initiative; Business models; Goal; Key performance indicator (KPI); Positioning strategies; Strategic themes; Strategy; Strategy maps; Value propositions
In this chapter we want to discuss some of the ways that executives think about their organizations. It is important that process managers and practitioners understand this because, ultimately, they will be expected ...
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