The question here is, “Are we in it for the long haul or out to exploit a short-term opportunity?” The answer will drive completely different behaviors.
Business professors James Collins and Jerry Porras published a seminal work in 1994 that dealt with the sustainability of organizations while everything around them was in flux. They crystallized a few key factors that allow organizations to become sustainable over the long term. The term they coined was “built to last.” It looked like a winning philosophy, but was it?
 Built to Last: Successful Habits of Visionary Companies, James C. Collins and Jerry I. Porras, Harper Collins, 1994
Recent history of new-economy organizations has challenged some of the premises ...