Overall Tricks and Traps for the Business Context Phase

As you complete the framework’s various phases, keep in mind a number of general “rules of thumb.”

Find an executive supporter or supporters for proposed transformation very early in the process. A supporter must be able to get to the top and build cross-organizational support for changing the things that senior management cares about. Management had better be fighting with you, not fighting against you!

This phase isn’t intended to be an exact science. It embraces the 80/20 rule, whereby gathering 20% of the knowledge will provide 80% of the required insight. With this view, the phase will never be fully finished—only repeated over and over again every business-planning cycle. With this ...

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