This often-overlooked step determines the message to be sent to staff and other key stakeholders, and the media to be used to start the change management process and to create “agents of change.” At this step, an organization delivers its initial message regarding change and handles initial feedback.
Developing communication and human change strategies calls for stakeholder-based techniques such as the following, which focus on anticipated concerns:
Concerns-based change approach
Staff and public relations
Develop and document a starting set of “principles to live by” regarding the new process and new way of running the business. Publicize this ...