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Business Productivity Strategies for Success (Collection) by Daniel Silvert, Merrick Rosenberg, Mark I. Woods, Jerry Weissman, Martha I. Finney, Trapper Woods

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2. Kill Your Darlings

A Lesson from Professional Writers

Historian Amanda Foreman, the author of the bestselling Georgiana, Duchess of Devonshire, followed it a decade later with A World on Fire: Britain’s Crucial Role in the American Civil War. In describing her creative process for the Wall Street Journal’s “Word Craft” column, she provided a valuable lesson for presenters:

The fruit of my 11 years of research meant that I had more than 400 characters scattered over four regions.... This vast mass of material was so unwieldy that I could hardly work my way through the first day of the conflict, let alone all four years.1

While few presenters spend 11 years developing their stories about their businesses, they, like Ms. Foreman, have a vast ...

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