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Business Productivity Strategies for Success (Collection) by Daniel Silvert, Merrick Rosenberg, Mark I. Woods, Jerry Weissman, Martha I. Finney, Trapper Woods

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14. Never Say “Never”

Well, Almost Never

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Sir Winston Churchill, the great British Prime Minister, prolific author, and distinguished orator who addressed some of the most august assemblies in the world, once delivered a speech to the boys at Harrow School in Britain:

Never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.1

Sir Winston spoke those words in 1941, and they have reverberated down through the decades as a model of an inspirational speech. But the prime minister was using negativity to inspire; ...

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