O'Reilly logo

Business Productivity Strategies for Success (Collection) by Daniel Silvert, Merrick Rosenberg, Mark I. Woods, Jerry Weissman, Martha I. Finney, Trapper Woods

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

22. “It’s all about you!”

“...But they’re just not that into you.”

In the previous chapter, you read about how self-centeredness is an obstacle to all communication, extending all the way from social conversations to our focus, presentations. To remove that barrier, to put the “co-” in “communication,” the effective communicator adds interaction to interpersonal exchanges, but more important, adds benefits for the listener—whether that listener is the other person in a conversation or the audience for a presentation.

But that leaves open the question of why any person in his or her right mind would allow a failure to communicate to occur in the first place. There are two answers: one scientific and the other a pervasive misconception that has ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required