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Business Productivity Strategies for Success (Collection) by Daniel Silvert, Merrick Rosenberg, Mark I. Woods, Jerry Weissman, Martha I. Finney, Trapper Woods

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56. Why Sinatra Stood

The Voice of “The Voice”

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The legendary crooner Frank Sinatra had several nicknames, chief among them was “The Voice”; and for good reason: His rich, resonant vocal quality was without equal. “The Voice” took very good care to optimize his golden sound. One of Mr. Sinatra’s standard techniques—practiced by all professional singers, as well as announcers, actors, narrators, and other performers whose voices are their livelihood—was to stand when he recorded his songs.

Look at any photograph of any singer in a recording studio, and you will see that they are standing upright in a soundproof booth with a microphone suspended ...

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