Business Recoded

SHIFT 3TRANSCENDENT: Recode your market

HOW WILL YOU RESHAPE YOUR MARKET TO YOUR ADVANTAGE?

From marginal competition to creating markets

Transcendent comes from the medieval Latin word transcendentia. It means to go beyond ordinary limits, surpassing and exceeding the normal, and once there to experience an unusually heightened level of perspective and purpose.

Consider some of the challenges of our changing world:

• In the last 25 years, China's share of global manufacturing output has grown from 2 to 25%. Over that time China's GDP has grown thirty-fold.
• In the last two decades, 9.6% of the earth's total wilderness areas has been lost, equalling an estimated 3.3 million square km.
• 51% of job activities can be automated, only 5% of jobs entirely replaceable by machines. However, more new occupations will emerge than those lost.
• New digital technologies can enable a 20% reduction in global carbon emissions by 2030, equivalent to eliminating more than China and India's CO₂ emissions.
• Car sharing could reduce the number of cars needed by 90% by 2035, resulting in only 17% as many cars as there are today.
• CEO pay has risen 1000% over the last 40 years, however average worker pay has increased by just 11%, essentially stagnating when taking into account inflation.
• 72% of people feel that companies have become more dishonest. 93% of CEOs believe it's important to engender trust that their company “will do the right thing”.
• 87% of millennials say that they base their purchasing decisions ...