Business Recoded

SHIFT 4INGENUITY: Recode your innovation

WHAT DOES IT TAKE TO DRIVE MORE RADICAL INNOVATION?

From technology obsession to human ingenuity

Ingenuity is the quality of being clever, original, and inventive. Popular in the 1800s, and less so today, it also has a sense of nobility, of ingeniousness. It comes the French ingenieux or Latin ingenium referring to the mind or intellect.

Consider some more innovations, and their effect on people:

• Pokémon Go, the augmented reality (AR) game from Nintendo, was downloaded 500 million times globally in 2 months, and generated $600 million in revenue in 3 months.
• Tobii Pro, the world leader in eye tracking, allows advertisers to pinpoint which parts of advertising and packaging design attract the most attention.
• In initial tests, a machine-learning algorithm created at Carnegie Mellon was able to predict heart attacks four hours in advance, with 80% accuracy.
• Necomimi is a pair of cat-shaped ears that contain electroencephalogram (EEG) brainwave sensors, perking up when the brain is alert, flat when relaxed.
• The HiMirror, a smart mirror that uses an integrated camera to analyse your skin, track changes, and monitor the effect of skincare products.
• LiSA is a voice-activated social wellness platform helping older people who live alone by providing voice-based email, messaging, tips and reminders.
• Deep Space sells a line of low-pressure, eco-friendly propulsion solutions that use water to power small satellites on private missions into deep ...