INTRODUCTIONRecode
BUSINESS NEEDS A NEW CODE FOR SUCCESS.
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and stagnating growth.
The old codes that got us here are insufficient, or obsolete.
Business Recoded is for business leaders who seek to thrive in today's world, and to create the best companies of tomorrow.
It describes how to lead a better future, to reimagine your business, to reinvent markets, to reenergise your people, to redefine success. It brings together fresh insights and ideas from the leaders of many of the world's most innovative companies right now – Alibaba to BlackRock, Corning and Danone, Ecoalf to Fujifilm, Glossier and Haier, and many more.
And it's about you, developing your own codes for personal and business progress. And having the courage to step up – to be more, to achieve more, to be extraordinary.
WHY DO WE NEED TO RECODE?
We live in a time of great promise but also great uncertainty.
Markets are more crowded, competition is intense, customer aspirations are constantly fuelled by new innovations and dreams. Technology disrupts every industry, from banking to construction, entertainment to healthcare. It drives new possibilities and solutions, but also speed and complexity, uncertainty and fear.
As digital and physical worlds fuse ...
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