Managers must often make decisions such as the following that will have a major impact on the success of their organizations.
- Should a would-be entrepreneur begin the business she has long contemplated?
- Should an advertising agency give a substantial amount of money to a state university to establish a business communication center?
- Should an insurance company change its policy about medical insurance coverage for domestic partners?
- How can an Appalachian mountain resort strive to attract more of the state’s tourism business?
These and other questions require extensive research before they can be answered with confidence.
The first step in the research process is to create a plan ...