CHAPTER 2

Writing Business Plans

William R. Sandberg, PhD

Associate Professor of Management

Darla Moore School of Business

University of South Carolina

Creating a business plan is a special situation in business writing. The business plan is a document that describes in detail the business concept in an entrepreneur’s mind:

  • An unsatisfied need on the part of potential customers that creates an opportunity for the entrepreneur
  • What the entrepreneur will offer to meet that need
  • Why and how the entrepreneur’s offering will draw customers away from the alternatives available to them

The business plan also describes the various resources the entrepreneur will employ to realize the business concept and the expected financial results, usually projected ...

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