January 2019
Beginner
204 pages
4h 8m
English
Content preview from Business Report Guides
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William R. Sandberg, PhD
Associate Professor of Management
Darla Moore School of Business
University of South Carolina
Creating a business plan is a special situation in business writing. The business plan is a document that describes in detail the business concept in an entrepreneur’s mind:
- An unsatisfied need on the part of potential customers that creates an opportunity for the entrepreneur
- What the entrepreneur will offer to meet that need
- Why and how the entrepreneur’s offering will draw customers away from the alternatives available to them
The business plan also describes the various resources the entrepreneur will employ to realize the business concept and the expected financial results, usually projected ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.