Chapter 6
Primary Research Reports
A primary research report is a report that presents findings based on research you or your colleagues conducted. The audience for a primary research report has two basic questions: (1) What are the facts? and (2) How do you know? A primary research report gives equal importance to the second of these questions as well as the first. Your job is to convince your reader that your report is reliable. You do this by stating your purpose, methods, and scope.
A secondary research report would be a summary of research that others have conducted.
Nothing can be judged unless you know the goals, so it is essential that you give a clear and explicit statement of the purpose. The history or background of the problem need ...
Get Business Reports for Busy People now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.