Business Reports for Busy People

Chapter 26

Demographic Reports

The general types of demographic reports you might need to create are:

►Report on current customers.

►Report on prospective customers.

Introduction

When you are asked to describe yourself, you might well say “I’m a Baby Boomer” or “I’m part of Generation X.” What you are doing is automatically revealing your “demographic” or your demographic profile. The response of anyone within hearing range is to automatically conjure up a mental picture of the typical person in that group. If you were collecting information to conduct a marketing report, you’d probably focus on gender, ethnicity, age, and income. You might also want to know about mobility (how far the person travels in the course of his ...