Preface to the First Edition

Research methods are such phenomena that every researcher wishes to learn. It has been observed that researchers find it difficult to conduct an in-depth analysis in their areas of specialization without a sound knowledge of the scientific process of conducting research. Researchers may consult many books and articles but their inherent inquisitiveness will remain unfulfilled if they lack patience in devoting time to understand research methods. They must remember that little knowledge is dangerous and devote time and energy to understand the essence of research before executing any type of research. This book provides an opportunity to understand the crux of research methodology in a scientific and systematic manner. ...

Get Business Research Methods, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.