Chapter 18

Factor Analysis and Cluster Analysis

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the concept and application of factor analysis
  • Interpret the factor analysis output obtained from the statistical software
  • Use Minitab and SPSS to perform factor analysis
  • Understand the concept and application of cluster analysis
  • Interpret the cluster analysis output obtained from the statistical software
  • Use SPSS to perform cluster analysis
RESEARCH IN ACTION: BATA INDIA LTD

In India, a large population demands a large shoe market, and the demand for footwear is continuously increasing. In the year 2000–2001, the demand for footwear was 900 million pairs, which is estimated to increase to 2290 million pairs ...

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