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Business Research Methods
book

Business Research Methods

by Naval Bajpai
November 2018
Beginner to intermediate content levelBeginner to intermediate
851 pages
30h 21m
English
Pearson Education India
Content preview from Business Research Methods

Chapter 18

Factor Analysis and Cluster Analysis

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the concept and application of factor analysis
  • Interpret the factor analysis output obtained from the statistical software
  • Use Minitab and SPSS to perform factor analysis
  • Understand the concept and application of cluster analysis
  • Interpret the cluster analysis output obtained from the statistical software
  • Use SPSS to perform cluster analysis
RESEARCH IN ACTION: BATA INDIA LTD

In India, a large population demands a large shoe market, and the demand for footwear is continuously increasing. In the year 2000–2001, the demand for footwear was 900 million pairs, which is estimated to increase to 2290 million pairs ...

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Publisher Resources

ISBN: 9789389588088