Chapter 19

Conjoint Analysis, Multidimensional Scaling and Correspondence Analysis

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the concept and application of conjoint analysis
  • Interpret the conjoint analysis output obtained from the statistical software
  • Use SPSS to perform conjoint analysis
  • Understand the concept and application of multidimensional scaling
  • Interpret the multidimensional scaling output obtained from the statistical software
  • Use SPSS to perform multidimensional scaling
  • Understand the concept and application of correspondence analysis
  • Interpret the correspondence analysis output obtained from the statistical software.
  • Use SPSS to perform correspondence analysis
Research in Action: Paytm ...

Get Business Research Methods now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.