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Business Research Methods
book

Business Research Methods

by Naval Bajpai
November 2018
Beginner to intermediate content levelBeginner to intermediate
851 pages
30h 21m
English
Pearson Education India
Content preview from Business Research Methods

Chapter 19

Conjoint Analysis, Multidimensional Scaling and Correspondence Analysis

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the concept and application of conjoint analysis
  • Interpret the conjoint analysis output obtained from the statistical software
  • Use SPSS to perform conjoint analysis
  • Understand the concept and application of multidimensional scaling
  • Interpret the multidimensional scaling output obtained from the statistical software
  • Use SPSS to perform multidimensional scaling
  • Understand the concept and application of correspondence analysis
  • Interpret the correspondence analysis output obtained from the statistical software.
  • Use SPSS to perform correspondence analysis
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Publisher Resources

ISBN: 9789389588088