19 Conjoint Analysis, Multidimensional Scaling and Correspondence Analysis

Chapter 19 Conjoint Analysis, Multidimensional Scaling and Correspondence Analysis

Learning Objectives

Upon completion of this chapter, you will be able to:

Understand the concept and application of conjoint analysis
Interpret the conjoint analysis output obtained from the statistical software
Use SPSS to perform conjoint analysis
Understand the concept and application of multidimensional scaling
Interpret the multidimensional scaling output obtained from the statistical software
Use SPSS to perform multidimensional scaling
Understand the concept and application of correspondence analysis
Interpret the correspondence analysis output obtained from the statistical software.
Use SPSS to perform correspondence analysis

Get Business Research Methods now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.