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Business Research Methods
book

Business Research Methods

by Naval Bajpai
November 2018
Beginner to intermediate content levelBeginner to intermediate
851 pages
30h 21m
English
Pearson Education India
Content preview from Business Research Methods

Chapter 2

Business Research Process Design

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the steps in conducting research
  • Understand the types of research
  • Learn the purposes and methods of conducting exploratory research
  • Learn about descriptive research and the types of descriptive research
  • Have a preliminary idea about causal research
  • Establish a difference between exploratory research, descriptive research, and causal research
RESEARCH IN ACTION: LUPIN LTD

Lupin Ltd was established in 1983 and has a wide onshore and offshore presence with its products available in about 70 countries. In terms of overall revenue, the overseas business constitutes about 55%, whereas the remaining are from the domestic ...

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Publisher Resources

ISBN: 9789389588088