Gathering Primary Research Data
Ashford University
Welcome to the world of business research. You may be reading this book to find out how to do research methodically; you may be reading to find out how to solve problems; you may be reading just to find out what “research” is all about. This book will provide the basics of the research process and will give you a strong starting point on building your own research projects. This chapter covers a wide range of things to consider as you get started. Some readers will already know much of this, while others are just getting started. In either case, you will find information about the terms and processes involved in research.
Business people are continuously solving ...
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