Analyzing Business Research Data
Ashford University.
In this chapter, we discuss how to analyze research data once it is collected for a project. Following up on the scenario in Case 1.1, where you own and manage Our Grocery Store, you collected data from many customers about their anticipated needs. You are confident that you have collected adequate data in a form that will be easily analyzed. You believe that the questions you asked were the right questions and that you received truthful answers from the people who responded.
So how do we go about analyzing this data to make meaning from it? Data analysis is the entire process of converting raw data into meaningful information for decision-makers. Analysis is ...
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