7 Reflections of an engaged marketing scholar: An SDG-guided journey towards being a ‘called professional’
Introduction
In this chapter, I critically reflect on my journey to align my personal values with my professional goals, as an Associate Professor of Marketing. In 2015, inspired by my experience at the 2014 United Nations Global Compact Leaders’ Summit in New York, I proactively and strategically pivoted my scholarly journey by framing my scholarly worldview through the lens of the Sustainable Development Goals (SDGs). Various lived experiences relating to vulnerability, sacrifice, being the recipient of extreme kindness (i.e., recipient of a kidney from a live donor), and the desire to be ...
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