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Business Skills All-in-One For Dummies

Book Description

Find workplace success 

There are some things that will never go out of style, and good business skills are one of them. With the help of this informative book, you’ll learn how to wear multiple hats in the workplace no matter what comes your way—without ever breaking a sweat.

Compiled from eight of the best Dummies books on business skills topics, Business Skills All-in-One For Dummies offers everything you need to hone your abilities and translate them into a bigger paycheck. Whether you’re tasked with marketing or accounting responsibilities—or anything in between—this all-encompassing reference makes it easier than ever to tackle your job with confidence.

  • Manage a successful operation
  • Write more effectively
  • Work on the go with Microsoft Office 365
  • Deal with marketing, accounting, and projects with ease

If you’ve ever dreamed about being able to juggle all your work responsibilities without ever dropping the ball, the book is for you.

Table of Contents

  1. Cover
  2. Introduction
    1. About This Book
    2. Foolish Assumptions
    3. Icons Used in This Book
    4. Beyond the Book
    5. Where to Go from Here
  3. Book 1: AccountingAccounting
    1. Chapter 1: Introducing Financial Statements
      1. Setting the Stage for Financial Statements
      2. Income Statement
      3. Balance Sheet
      4. Statement of Cash Flows
      5. A Note about the Statement of Changes in Shareowners’ Equity
      6. Gleaning Important Information from Financial Statements
      7. Keeping in Compliance with Accounting and Financial Reporting Standards
    2. Chapter 2: Reporting Profit or Loss in the Income Statement
      1. Presenting Typical Income Statements
      2. Taking Care of Housekeeping Details
      3. Being an Active Reader
      4. Deconstructing Profit
      5. Pinpointing the Assets and Liabilities Used to Record Revenue and Expenses
      6. Reporting Unusual Gains and Losses
      7. Watching for Misconceptions and Misleading Reports
    3. Chapter 3: Reporting Financial Condition in the Balance Sheet
      1. Expanding the Accounting Equation
      2. Presenting a Proper Balance Sheet
      3. Judging Liquidity and Solvency
      4. Understanding That Transactions Drive the Balance Sheet
      5. Sizing Up Assets and Liabilities
      6. Financing a Business: Sources of Cash and Capital
      7. Recognizing the Hodgepodge of Values Reported in a Balance Sheet
    4. Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows
      1. Meeting the Statement of Cash Flows
      2. Explaining the Variance between Cash Flow and Net Income
      3. Sailing through the Rest of the Statement of Cash Flows
      4. Pinning Down Free Cash Flow
      5. Limitations of the Statement of Cash Flows
    5. Chapter 5: Reading a Financial Report
      1. Knowing the Rules of the Game
      2. Making Investment Choices
      3. Contrasting Reading Financial Reports of Private versus Public Businesses
      4. Using Ratios to Digest Financial Statements
      5. Frolicking through the Footnotes
      6. Checking Out the Auditor’s Report
  4. Book 2: Operations Management
    1. Chapter 1: Designing Processes to Meet Goals
      1. Getting Started with Process Improvement
      2. Planning Operations
      3. Improving Processes According to a Goal
      4. Managing Bottlenecks
    2. Chapter 2: Planning for Successful Operations
      1. Planning from the Top Down
      2. Exploring the Components of an Aggregate Plan
      3. Considering Materials
      4. Planning for Services
      5. Applying Information to the Entire Organization
    3. Chapter 3: Creating a Quality Organization
      1. Reaching Beyond Traditional Improvement Programs
      2. Adding to the Tool Box
      3. Overcoming Obstacles
  5. Book 3: Decision-Making
    1. Chapter 1: The Key Ingredients for Effective Decisions
      1. Distinguishing the Different Kinds of Decisions
      2. Identifying the Different Decision-Making Styles
      3. Recognizing the Workplace Environment and Culture as a Force
      4. Developing the Decision-Maker: To Grow or Not?
    2. Chapter 2: Walking through the Decision-Making Process
      1. Clarifying the Purpose of the Decision
      2. Eliciting All Relevant Info
      3. Sifting and Sorting Data: Analysis
      4. Generating Options
      5. Assessing Immediate and Future Risk
      6. Mapping the Consequences: Knowing Who Is Affected and How
      7. Making the Decision
      8. Communicating the Decision Effectively
      9. Implementing the Decision
      10. Decision-Making on Auto-Pilot
    3. Chapter 3: Becoming a More Effective Decision-Maker
      1. Upping Your Game: Transitioning from Area-Specific to Strategic Decisions
      2. Displaying Character through Decision-Making
      3. Improving Your Decision-Making by Becoming a Better Leader
      4. Creating Safe and Stable Workplaces
  6. Book 4: Project Management
    1. Chapter 1: Achieving Results
      1. Determining What Makes a Project a Project
      2. Defining Project Management
      3. Knowing the Project Manager’s Role
      4. Do You Have What It Takes to Be an Effective Project Manager?
    2. Chapter 2: Knowing Your Project’s Audiences
      1. Understanding Your Project’s Audiences
      2. Developing an Audience List
      3. Considering the Drivers, Supporters, and Observers
      4. Displaying Your Audience List
      5. Confirming Your Audience’s Authority
      6. Assessing Your Audience’s Power and Interest
    3. Chapter 3: Clarifying Your Project
      1. Defining Your Project with a Scope Statement
      2. Looking at the Big Picture: Explaining the Need for Your Project
      3. Marking Boundaries: Project Constraints
      4. Documenting Your Assumptions
      5. Presenting Your Scope Statement
    4. Chapter 4: Developing a Game Plan
      1. Breaking Your Project into Manageable Chunks
      2. Creating and Displaying a WBS
      3. Identifying Risks While Detailing Your Work
      4. Documenting Your Planned Project Work
    5. Chapter 5: Keeping Everyone Informed
      1. Successful Communication Basics
      2. Choosing the Appropriate Medium for Project Communication
      3. Preparing a Written Project-Progress Report
      4. Holding Key Project Meetings
      5. Preparing a Project Communications Management Plan
  7. Book 5: LinkedIn
    1. Chapter 1: Looking into LinkedIn
      1. Understanding Your New Contact Management and Networking Toolkit
      2. Discovering What You Can Do with LinkedIn
      3. Understanding LinkedIn Costs and Benefits
      4. Navigating LinkedIn
    2. Chapter 2: Signing Up and Creating Your Account
      1. Joining LinkedIn
      2. Starting to Build Your Network
    3. Chapter 3: Growing Your Network
      1. Building a Meaningful Network
      2. Importing Contacts into LinkedIn
      3. Sending Connection Requests
      4. Accepting (or Gracefully Declining) Invitations
    4. Chapter 4: Exploring the Power of Recommendations
      1. Understanding Recommendations
      2. Writing Recommendations
      3. Requesting Recommendations
      4. Gracefully Declining a Recommendation (or a Request for One)
      5. Managing Recommendations
    5. Chapter 5: Finding Employees
      1. Managing Your Job Listings
      2. Screening Candidates with LinkedIn
      3. Using Strategies to Find Active or Passive Job Seekers
  8. Book 6: Business Writing
    1. Chapter 1: Planning Your Message
      1. Adopting the Plan-Draft-Edit Principle
      2. Fine-Tuning Your Plan: Your Goals and Audience
      3. Making People Care
      4. Choosing Your Written Voice: Tone
      5. Using Relationship-Building Techniques
    2. Chapter 2: Making Your Writing Work
      1. Stepping into a Twenty-First-Century Writing Style
      2. Enlivening Your Language
      3. Using Reader-Friendly Graphic Techniques
    3. Chapter 3: Improving Your Work
      1. Changing Hats: Going from Writer to Editor
      2. Reviewing the Big and Small Pictures
      3. Moving from Passive to Active
      4. Sidestepping Jargon, Clichés, and Extra Modifiers
    4. Chapter 4: Troubleshooting Your Writing
      1. Organizing Your Document
      2. Catching Common Mistakes
      3. Reviewing and Proofreading: The Final Check
    5. Chapter 5: Writing Emails That Get Results
      1. Fast-Forwarding Your Agenda In-House and Out-of-House
      2. Getting Off to a Great Start
      3. Building Messages That Achieve Your Goals
      4. Structuring Your Middle Ground
      5. Closing Strong
      6. Perfecting Your Writing for Email
  9. Book 7: Digital Marketing
    1. Chapter 1: Understanding the Customer Journey
      1. Creating a Customer Avatar
      2. Getting Clear on the Value You Provide
      3. Knowing the Stages of the Customer Journey
      4. Preparing Your Customer Journey Road Map
    2. Chapter 2: Crafting Winning Offers
      1. Offering Value in Advance
      2. Designing an Ungated Offer
      3. Designing a Gated Offer
      4. Designing Deep-Discount Offers
      5. Maximizing Profit
    3. Chapter 3: Pursuing Content Marketing Perfection
      1. Knowing the Dynamics of Content Marketing
      2. Finding Your Path to Perfect Content Marketing
      3. Executing Perfect Content Marketing
      4. Distributing Content to Attract an Audience
    4. Chapter 4: Blogging for Business
      1. Establishing a Blog Publishing Process
      2. Applying Blog Headline Formulas
      3. Auditing a Blog Post
    5. Chapter 5: Following Up with Email Marketing
      1. Understanding Marketing Emails
      2. Sending Broadcast and Triggered Emails
      3. Building a Promotional Calendar
      4. Creating Email Campaigns
      5. Writing and Designing Effective Emails
      6. Cuing the Click
      7. Getting More Clicks and Opens
      8. Ensuring Email Deliverability
  10. About the Authors
  11. Connect with Dummies
  12. Index
  13. End User License Agreement