Business Strategy (The Brian Tracy Success Library)

ONE

Introduction to Strategy: Alexander the Great

Let me introduce you to the finest strategist that ever lived. In a way, he was a man who started off as a junior manager in a large organization and worked his way up. His name was Alex. Alex’s father was the head of the organization and also worked his way up from the ground floor.

Alex very much admired his father, learned a lot from him, and studied under him when he was growing up. He had great dreams and aspirations of building a big organization—far bigger than the one his father oversaw.

The Alex that I am referring to is Alexander of Macedon, who became known as Alexander the Great. He was one of the first and the few men in all of human history to be called “the Great” in his lifetime ...