April 2015
Beginner
112 pages
1h 56m
English
Content preview from Business Strategy (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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TEN
Four Central Concepts in Strategic Planning
There are four strategic planning principles in business that are timeless. Success or failure in any one of these four areas can lead to dramatic changes in business results, for better or for worse. We discuss these principles in great detail in my seventh book in this series, Marketing.
Know Where to Specialize
The first is specialization. Today, we live in a world where we have to specialize and do a few things exceptionally well. Your chosen area of specialization largely determines the future of your business.
You can specialize in a product or service, a customer segment, or a market area. When you specialize in a product or service area, your specialization is easy to describe. When asked, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.