THIRTEEN

Have a Divestment Strategy

A strategy is successful if it focuses your efforts and time on what you do very well. Strategic planning is not only about what you need to start doing based on your strategy choices. It’s also about what you need to stop doing.

Remember, to start something new, you must stop doing something old. Your dance card is full. Your resources are already taxed to the full, if not overtaxed. To do something new in the future, you must free up time and resources by discontinuing things that you are doing today.

Divestment strategy means that you have to get rid of yesterday before you can go on to tomorrow. What are you going to get out of, cut back on, remove, or eliminate altogether? One of the basic rules in strategic ...

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