Business Strategy (The Brian Tracy Success Library)

FOURTEEN

Zero-Based Thinking

Zero-Based thinking is one of the most powerful thinking tools you can use in strategic planning and throughout your career. The concept comes from zero-based accounting, where you draw a line under each item at the end of each accounting period and ask, “Rather than determining how much more or less we should spend in this area, should we be spending money in this area at all?”

In zero-based thinking, you use the same approach. You stand back and look at every part of your business and personal life and ask the question, “If I was not now doing this, knowing what I now know, would I get involved in this area again?”

We call this a KWINK (Knowing What I Now Know) analysis. Knowing what I now know, is there anything ...