Take the Offensive

Alexander almost always fought against enemies with superior forces. He could not take a defensive position and wait for the enemy to surround and overlap his smaller army. To control the battlefield, he had to always think in terms of attack, of going on the offensive and taking the battle to the enemy.

In business, the strategy of the offensive requires that you continually bring out newer, better, faster, cheaper, and easier-to-use products and services. You introduce new technologies and new methods of marketing and selling. You continually change your pricing strategies and your cost structures. You form joint ventures and strategic alliances with other companies and organizations that can give you entry into different ...

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