April 2015
Beginner
112 pages
1h 56m
English
Content preview from Business Strategy (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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FIFTEEN
Take the Offensive
Alexander almost always fought against enemies with superior forces. He could not take a defensive position and wait for the enemy to surround and overlap his smaller army. To control the battlefield, he had to always think in terms of attack, of going on the offensive and taking the battle to the enemy.
In business, the strategy of the offensive requires that you continually bring out newer, better, faster, cheaper, and easier-to-use products and services. You introduce new technologies and new methods of marketing and selling. You continually change your pricing strategies and your cost structures. You form joint ventures and strategic alliances with other companies and organizations that can give you entry into different ...
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