Business Strategy (The Brian Tracy Success Library)

TWO

The Principles of Effective Strategy

You may wonder why I spent so much time telling you about Alexander the Great and the Battle of Gaugamela in the previous chapter. It is because the story is about an excellent strategy that led to an incredible victory that made Alexander the most powerful man in the world of his time. The military principles of strategy illustrated in the story of this battle are equally as applicable to every business, large or small.

In fact, the reason that 20 percent of businesses earn 80 percent or more of the profits in every industry is because they have a well-thought-out strategy that encompasses each of the key principles demonstrated in this battle. The absence of, or the failure to apply, a single essential ...