April 2015
Beginner
112 pages
1h 56m
English
Content preview from Business Strategy (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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TWO
The Principles of Effective Strategy
You may wonder why I spent so much time telling you about Alexander the Great and the Battle of Gaugamela in the previous chapter. It is because the story is about an excellent strategy that led to an incredible victory that made Alexander the most powerful man in the world of his time. The military principles of strategy illustrated in the story of this battle are equally as applicable to every business, large or small.
In fact, the reason that 20 percent of businesses earn 80 percent or more of the profits in every industry is because they have a well-thought-out strategy that encompasses each of the key principles demonstrated in this battle. The absence of, or the failure to apply, a single essential ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.