TWENTY-ONE

The Five Phases of Strategy Formulation and Implementation

Benjamin Tregoe, cofounder of the global consulting company Kepner-Tregoe, and the firm’s president Mike Freedman developed the five phases of strategic formulation and implementation. These five phases give you a good overview of the strategic journey.

The first phase is strategic intelligence gathering and analysis. As I’ve said before, strategy is about asking the right questions. In Freedman and Tregoe’s first phase, you have to first know which questions to ask, and then go and find the data that will help you answer the questions. There is more data available than ever before. The trick today is to know what data to use and what to ignore.

You should find the data that ...

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