About This Book
What Does This Book Cover?
The primary purpose of this book, beyond introducing underlying survival analysis theories, methods, and requirements, is to illustrate how to build a time-to-next-purchase survival model in SAS Enterprise Miner. It explains each step with regard to statistics and to Base SAS and SAS/STAT (with which the reader might be more familiar with than SAS Enterprise Miner). It addresses the development and application of survival analysis techniques to common scenarios faced by financial services, insurance companies, marketing, and the telecommunications industry. These scenarios include the following:
● Time-to-next-purchase for marketing
● Employer turnover for human resources
● Small business portfolio ...
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