Business Survival Analysis Using SAS

Chapter 8: Scoring New and Old Customers

Introduction

Business Situation 1: Scoring Customers

Preparing the Scoring Data Set

Scoring Using SAS Enterprise Miner

Analyzing the Optimized Score Code

Scoring Using SAS DATA Steps

Analyzing Customer ID = 4

Using PROC COMPARE for Validation

Business Situation 2: Calibrating Scoring Results

Step 1: Compute Actual and Forecast of Part_TRAIN

Step 2: Plot an Actual and Forecast Graph—Part_TRAIN

Step 3: Compute the Calibration (Prior Proportion—Part_TRAIN)

Step 4: Compute the Full-Year Forecast—Part_VALIDATE

Step 5: Calibrate the Forecast of Part_VALIDATE

Step 6: Plot an Actual by Calibrated Forecast Graph

Introduction

“If you fail to understand the score code, you have failed everything in predictive modeling ...