Chapter 1
Make Writing Your Not-So-Secret Weapon
In This Chapter
Rising above the pack with good writing
Accepting that you can write much better than you now do
Applying a planning structure to everything you write
Writing successfully for print, online, and spoken media
Crossing borders with globalized business English
Good writing can change your life. Does that sound like an extreme, even ridiculous statement? Maybe, but I believe it.
In this digital communication age, most opportunities come to you through writing. You need letters and résumés to get jobs. You need proposals to earn buy-in, marketing material to sell and reports to show what you accomplished – and get promoted.
You need websites, blogs, and social media to reach beyond your geographic territory and personal ability to be wherever you need to be. You may want to script yourself for speeches, video, and even important conversations. And most of all, you need to be part of the everyday global communication fabric ...
