Chapter 8
Building the Biggies: Major Business Documents
In this Chapter
Leading with the Executive Summary
Ratcheting up reports
Planning proposals, both formal and informal
Building better business plans
Depending on the type of work you do, you may need to create a constant supply of proposals, reports and business plans. Or you may need to do so occasionally. Either way, these documents are often make-or-break.
When vying for a contract or pursuing project approval, you must present your best possible case to win.
Reports are rarely trivial. They’re usually read by people you report to and often by others further up the ladder, decision-makers with whom you have no other contact.
Business plans in which you ask for funding, support or action are in many ways the ultimate challenge ...