Chapter 12
Writing for Websites and Blogs
In This Chapter
Finding your voice on websites and blogs
Organizing and building a website
Using online graphics and design to support your words
Creating and growing a blog
The Internet is like a magic door that democratizes communication. It empowers you to reach almost anyone, anywhere, and offers you virtual space to represent your own interests.
The price of entry for online action keeps coming down. You can post comments and images, tweet, connect with people through social media and invest only the time it takes to do the work. But you may also want a more stable presence that you can control, direct and develop: your own website, blog, or both.
This chapter gives you the tools and techniques to plan and write for your online presence whether you want to present your business, hobby, personal passion, or yourself.
Shaping Your Words for Websites and Blogs
In the early days – meaning the last decade of the 20th century – you had to possess (or hire) sophisticated professional skills to create and maintain a website. A first-rate, ...