Chapter 11
Writing for the Digital World
IN THIS CHAPTER
Positioning yourself online
Choosing your platforms
Applying your know-how of “goal” and “audience”
Adopting guidelines for online writing
Working with Twitter and LinkedIn
The Internet is like a magic door that opens up the world for everyone who uses it. More than was commonly imagined even a decade ago, it has transformed how we do our jobs and are hired, whether as employees or independent workers. It is our most important source of advice and information and a prime resource for how we buy and sell, learn, engage socially, form communities and are entertained.
What does the Internet offer you? If you have any business or career orientation at all, it’s your ticket for reaching almost anyone, anywhere, and presents you with the opportunity to own a piece of virtual space to represent your own interests, share your thoughts and build communities. You can put up a website, the price of which — both in money and time — keeps ...
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