Chapter 12
Creating Content for Your Online Life
IN THIS CHAPTER
Building and upgrading websites
Starting a blog and finding your content
Using journalism techniques to write articles
Telling your story with video
This chapter looks at three major tools of communicating for career purposes: the website, the oldest and for many people, the most essential staple of the digital communication repertoire; blogging, an enormously popular platform that may be a good option for you; and video, a medium that is coming to dominate a growing portion of the Internet and is now within just about everyone’s capability.
Creating a Website from the Ground Up
For most enterprises, from the corporate to nonprofit to entrepreneur to professor to consultant, a website serves as a marketing and connection hub. If you have been in business for a while, you may already have put your website through several generations. Ideally, treat a website as an evolving entity rather than a stable calling card, ready to respond to everything from world events to shifts in the marketplace and the service it speaks for. ...
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