February 2021
Beginner
432 pages
11h 57m
English
Content preview from Business Writing For Dummies, 3rd Edition
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Chapter 12
Creating Content for Your Online Life
IN THIS CHAPTER
Building and upgrading websites
Starting a blog and finding your content
Using journalism techniques to write articles
Telling your story with video
This chapter looks at three major tools of communicating for career purposes: the website, the oldest and for many people, the most essential staple of the digital communication repertoire; blogging, an enormously popular platform that may be a good option for you; and video, a medium that is coming to dominate a growing portion of the Internet and is now within just about everyone’s capability.
Creating a Website from the Ground Up
For most enterprises, from the corporate to nonprofit to entrepreneur to professor to consultant, a website serves as a marketing and connection hub. If you have been in business for a while, you may already have put your website through several generations. Ideally, treat a website as an evolving entity rather than a stable calling card, ready to respond to everything from world events to shifts in the marketplace and the service it speaks for. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.