Whether it’s IT or the army, cloud computing or the charity sector, every industry has its own language. That language is often completely baffling to outsiders, but it’s a useful shortcut for insiders.

In this chapter you will discover when jargon can help speed up communication, and when it actually makes communication more difficult. You will also discover why buzzwords are best avoided.


Jargon is language that’s specific to a particular group or profession, and is often expressed as acronyms. It serves a useful purpose: used correctly, it enables people to communicate more efficiently with each other.

Surgeons use medical jargon to communicate with their surgical team (and in some cases to avoid alarming ...

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