9 BE YOUR OWN AUDIENCE
It’s time to talk about editing. In this chapter you will discover why it’s even more important than writing. It’s the process of taking what you’ve written and making it as good as it can possibly be.
No matter how much effort and expertise you’ve put into your writing, the first version can almost always be improved. There’s a reason newspapers, magazines and book publishers employ editors: they take the writers’ work and make it better.
Some types of business writing will require other people to read and criticise your work. For example, you might be writing about something that the firm’s lawyers need to approve. Or you might be writing something that will go up on the company blog and the marketing people want to ...
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