Business Writing For Innovators and Change-Makers

Preface

As an entrepreneur, you’re continually pushing yourself beyond your comfort zone. Blazing your own trail requires you to learn new skills and pick up tools you haven’t handled before or perhaps have even intentionally avoided. I’m not a “numbers person,” but running my own consulting business has forced me to learn to navigate spreadsheets and financial statements. Likewise, I’d rather get my teeth drilled than make a prospecting phone call, but—to my great amazement—I’ve learned how to do that too.

I’m amazed every time I pick up the phone to approach a potential client because I used to suffer from what I called a profound phone allergy. I dreaded not just making calls but taking them too. Even the thought of dialing a colleague or ...