The Change-Maker Writing Process
If you want to improve what you write, you need to start by improving how you write. In this section, you’ll throw away any “rules” you’ve heard about writing and instead embrace a user-centered approach you can adapt to each communication situation you face.
Before we dive in, take a moment to notice three key terms in the above paragraph:
•User-centered—As cognitive scientist Mike Sharples showed way back before “design thinking” became trendy,1 writing is essentially a design process. It starts not with a vision of the final product but with a deep understanding of the user’s/audience’s perspective and needs.
•Adapt—While the Change-Maker Writing Process provides guidelines for you to follow, you’ll ...
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