People say data is the new currency of business, but I beg to differ. Certainly, data has become the resource fueling many marketing, production, and other business activities. But in a world awash in data, trust has become the new currency.
In this chapter, you’ll learn how to build trust through e-mail marketing that delivers consistent value to your clients or customers. We’ll zero in on two particular types of marketing e-mails: newsletters and sales letters. We’ll also explore seven general principles to help you build trust through e-mail marketing, and we’ll examine the art of creating a compelling subject line, the finishing touch without which the most finely crafted e-mail is worthless.
How Deep Is Your Trust ...
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