CHAPTER 9

Business Plans

Is the traditional business plan dead? Maybe. At least some of the conventional assumptions about this classic piece of business writing need to die.

If you’re seeking a conventional loan or a contribution from an angel investor, then you’ll certainly need some kind of document to show the value of the investment opportunity you’re offering. But exactly what that document should look like varies greatly from business to business and investor to investor.

In this chapter, we’ll focus on business plan requirements for banks, but many of the insights apply to angel investors as well. Although templates for business plans abound, you’ll discover that there’s really no one-size-fits-all structure for an effective business ...

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