Chapter 4
Discovering All You Can About Your Reader
IN THIS CHAPTER
Using AI as your assistant
Working through the Kick-Start Brief
Figuring out how to write for different generations
Examining a case study
Before you start writing any business document, it’s important to understand how and why people read them. Unlike captivating novels that transport readers to imaginary worlds, business documents aren’t for pleasure reading. Instead, they’re usually scanned or referenced for specific information, such as identifying mistakes or finding key details. In these cases, readers are often frustrated and skim through the document, hoping to quickly find what they need. They have no interest in complex language or confusing content.
That’s why it’s critical that you direct your message toward your reader, addressing what they need to know, the purpose, and the questions they’ll need answered in a logical manner. This is where the value of the Kick-Start Brief — detailed in this chapter — comes into play. It serves as a guide to help you effectively communicate with your readers and ensure ...
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