23. ETFs Will Look Great in Your Portfolio

“All right, Mr. DeMille. I’m ready for my close-up.”

—Norma Desmond’s (played by Gloria Swanson) famous closing line in Sunset Blvd (1950)

ETFs have really had their moment in the spotlight in the last several years. They have grown to become some of the most popular investment tools for both small and large investors.

Ten years ago, managing a Buy and Hedge portfolio in a retail brokerage account would have been very difficult. How have things changed in the last ten years? Let me count the ways. Online tools have evolved. Market data is more plentiful and easier to access. Options volume has grown ten times. Bid/ask spreads have narrowed with decimalization. New products such as ETFs have become mainstream ...

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