Book description
It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.
The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:
· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.
· Confusion: They present so much data that confidence in your proposal dies.
· Fearmongering: Critics catalyze irrational anxieties about your idea.
· Character assassination: They slam your reputation and credibility.
Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
Product information
- Title: Buy-In
- Author(s):
- Release date: October 2010
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422170717
You might also like
book
Smart Choices
Become confident in your choices. Where should I live? Is it time to get a new …
book
John P. Kotter on What Leaders Really Do
Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career …
book
The Leader's Guide to Radical Management: Reinventing the Workplace for the 21st Century
A radical new management model for twenty-first century leaders Organizations today face a crisis. The crisis …
book
The Remote Facilitator's Pocket Guide
This approach to remote facilitation makes virtual meetings powerful means of collaboration using proven techniques to …