Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Index

A

• Aberdeen Group
• alignment
  • with Buyer's Journey (See Buyer's Journey)
  • with salespeople (See sales department)
  • with product strategy
• analysis of buyer interviews (See interview analysis)
• Apple
  • iPhone
  • iWatch
  • Jobs and
  • Macintosh
• ArchDaily
• Archimedes
• Argus Labs
• audio recording, of interview
• Autodesk
• Acxiom

B

• Baer, Jay
• Beko
• big data
• Brenner, Michael
• business-to-business (B2B)
  • Buyer Persona approach for
  • Buyer Profiles and social media
  • identifying interviewees for
  • sales organization's contribution to insights
• business-to-consumer (B2C)
  • Buyer Persona approach for
  • identifying interviewees for
• Businessweek
• Buyer Legends: The Executive Storyteller's Guide (Eisenberg, Eisenberg)
• Buyer Personas
  • building the presentation
  • C-level executive (case study)
  • completion time for
  • defined
  • early conception of
  • expectations of buyers and
  • 5 Rings of Buying Insight for, (See also 5 Rings of Buying Insight)
  • to guide strategic planning
  • “high-detail persona,”
  • industry marketing affected by
  • inspiration from insight and
  • product strategy benefits
  • “results-oriented persona,”
  • two versus one (See also segmentation)
  • vision for
  • (See also goal setting; interview analysis; interviewee recruiting; interviews; interview techniques)
• Buyer Profiles
  • building
  • Buyer Personas compared to
  • Buying Insight versus
  • social media for
• Buyer's Expectations
  • goal setting and
  • interview analysis and
  • messaging strategy and
  • revealing
  • See also Buying Insight; 5 Rings of Buying Insight
• Buyer's Journey (Buying ...