Chapter 3 The Shape of the Solution
Whether you’re buying something personally or for business, in our Western late-stage capitalist approach to consuming, in principle it's supposed to be a rational, two-party transaction comprising an offer and subsequent acceptance. However, the way that this actually shakes out is that when we’re buying things we’re supposed to “stay in our lane” and not consider too much the machinations that are happening on the supplier's side. For example, I’m sitting in a Starbucks writing this and I’m pretty sure that the coffee I’m enjoying whilst I’m drinking it has a whopping profit margin built in, but I have no idea whether I’ve just handed over 20p in margin, or £2. If it were a ...
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