22.6. Session Tracking
Originally, critics accused the Internet and e-business of failing to provide the customized service typically experienced in “brick-and-mortar" stores. To address this problem, e-businesses began to establish mechanisms by which they could personalize users' browsing experiences, tailoring content to individual users while enabling them to bypass irrelevant information. Businesses achieve this level of service by tracking each customer’s movement through the Internet and combining the collected data with information provided by the consumer, including billing information, personal preferences, interests and hobbies.
Personalization makes it possible for e-businesses to communicate effectively with their ...